[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.etre.cz\/co-by-mela-obsahovat-zalozka-kontakt-na-firemnim-webu\/#Article","mainEntityOfPage":"https:\/\/www.etre.cz\/co-by-mela-obsahovat-zalozka-kontakt-na-firemnim-webu\/","headline":"Co by m\u011bla obsahovat z\u00e1lo\u017eka „Kontakt“ na firemn\u00edm webu","name":"Co by m\u011bla obsahovat z\u00e1lo\u017eka „Kontakt“ na firemn\u00edm webu","description":"Dnes m\u00e1 ka\u017ed\u00e1 firma sv\u016fj vlastn\u00ed web. A nen\u00ed divu, p\u0159eci jen dnes v\u011bt\u0161ina z n\u00e1s \u017eije ve virtu\u00e1ln\u00edm sv\u011bt\u011b stejn\u011b, jako v tom re\u00e1ln\u00e9m. A podniky se tomuto v\u00fdvoji mus\u00ed p\u0159izp\u016fsobit. Koneckonc\u016f, kdo z n\u00e1s hled\u00e1 ve Zlat\u00fdch str\u00e1nk\u00e1ch, kdy\u017e pot\u0159ebuje nap\u0159\u00edklad nejbli\u017e\u0161\u00edho instalat\u00e9ra \u010di obchod s od\u011bvy? Je","datePublished":"2021-01-22","dateModified":"2023-05-07","author":{"@type":"Person","@id":"https:\/\/www.etre.cz\/author\/#Person","name":"","url":"https:\/\/www.etre.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/32bc2d377216483c132a3bbf038b8838926e0616f1b3d0e9cb50d997f0b052ba?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/32bc2d377216483c132a3bbf038b8838926e0616f1b3d0e9cb50d997f0b052ba?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"etre.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.etre.cz\/wp-content\/uploads\/burza4_10_10_10_3.png","url":"https:\/\/www.etre.cz\/wp-content\/uploads\/burza4_10_10_10_3.png","height":0,"width":0},"url":"https:\/\/www.etre.cz\/co-by-mela-obsahovat-zalozka-kontakt-na-firemnim-webu\/","about":["Finance"],"wordCount":454,"articleBody":"   Dnes m\u00e1 ka\u017ed\u00e1 firma sv\u016fj vlastn\u00ed web. A nen\u00ed divu, p\u0159eci jen dnes v\u011bt\u0161ina z n\u00e1s \u017eije ve virtu\u00e1ln\u00edm sv\u011bt\u011b stejn\u011b, jako v tom re\u00e1ln\u00e9m. A podniky se tomuto v\u00fdvoji mus\u00ed p\u0159izp\u016fsobit. Koneckonc\u016f, kdo z n\u00e1s hled\u00e1 ve Zlat\u00fdch str\u00e1nk\u00e1ch, kdy\u017e pot\u0159ebuje nap\u0159\u00edklad nejbli\u017e\u0161\u00edho instalat\u00e9ra \u010di obchod s od\u011bvy?Je jasn\u00e9, \u017ee firmy sv\u016fj web vyu\u017e\u00edvaj\u00ed tak\u00e9 k propagaci a k p\u0159il\u00e1k\u00e1n\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f. K tomu, aby takto fungoval, v\u0161ak mus\u00ed spl\u0148ovat ur\u010dit\u00e1 krit\u00e9ria.V prvn\u00ed \u0159ad\u011b je to jednoduchost a p\u0159ehlednost. Va\u0161e v\u00fdrobky mohou b\u00fdt ty nejlep\u0161\u00ed, ale kdy\u017e bude m\u00edt potenci\u00e1ln\u00ed z\u00e1kazn\u00edk probl\u00e9m naj\u00edt jejich katalog, pak na tom p\u0159\u00edli\u0161 nez\u00e1le\u017e\u00ed. Mus\u00edme m\u00edt st\u00e1le na pam\u011bti, \u017ee zdaleka ne v\u0161ichni n\u00e1v\u0161t\u011bvn\u00edci na\u0161eho webu s po\u010d\u00edta\u010di um\u011bj\u00ed. Proto mus\u00ed b\u00fdt v\u0161e jednoduch\u00e9 a intuitivn\u00ed.D\u00e1le zde mus\u00ed b\u00fdt v\u0161echny pot\u0159ebn\u00e9 informace. Ty by m\u011bly b\u00fdt p\u0159ehledn\u011b rozt\u0159\u00edd\u011bny do jednotliv\u00fdch odd\u00edl\u016f. A jedn\u00edm z t\u011bch, kter\u00e9 jsou pova\u017eov\u00e1ny za nejm\u00e9n\u011b d\u016fle\u017eit\u00e9, je z\u00e1lo\u017eka Kontakt Hypot\u00e9ky bez registru. P\u0159itom pr\u00e1v\u011b ona pat\u0159\u00ed k t\u011bm nejpodstatn\u011bj\u0161\u00edm.Samoz\u0159ejm\u011b nen\u00ed t\u0159eba hovo\u0159it o tom, \u017ee je d\u00e1no z\u00e1konem, \u017ee zde tyto informace mus\u00ed b\u00fdt uvedeny. Ale co by zde m\u011bl n\u00e1v\u0161t\u011bvn\u00edk vlastn\u011b naj\u00edt?V prvn\u00ed \u0159ad\u011b jsou to jm\u00e9na vedouc\u00edch pracovn\u00edk\u016f a kontakty na n\u011b, a to jak telefonick\u00fd, tak e-mailov\u00fd. To zajist\u00ed, \u017ee kdy\u017e bude m\u00edt z\u00e1kazn\u00edk probl\u00e9m, m\u016f\u017ee jej vy\u0159e\u0161it s t\u011bmi nejvy\u0161\u0161\u00edmi p\u0159edstaviteli dan\u00e9ho podniku.Pak jsou zde samoz\u0159ejm\u011b podobn\u00e9 kontakty na jednotliv\u00e1 odd\u011blen\u00ed, jako jsou obchodn\u00ed, z\u00e1kaznick\u00e9 \u010di reklama\u010dn\u00ed. I ty mohou dob\u0159e poslou\u017eit. A op\u011bt bychom zde m\u011bli naj\u00edt jak telefon, tak e-mail.D\u016fle\u017eit\u00e1 je tak\u00e9 fyzick\u00e1 adresa s\u00eddla firmy. Ta mus\u00ed b\u00fdt uvedena bez ohledu na to, zda obchoduje pouze na internetu \u010di nikoliv. Pokud m\u00e1 i kamenn\u00e9 obchody, pak je dobr\u00e9 uv\u00e9st i jejich adresy, spolu s otv\u00edrac\u00ed dobou.Nen\u00ed snad t\u0159eba ani \u0159\u00edkat, \u017ee by ve\u0161ker\u00e9 informace m\u011bly b\u00fdt aktu\u00e1ln\u00ed. Pak m\u016f\u017ee b\u00fdt spokojen nejen z\u00e1kazn\u00edk, ale i firma samotn\u00e1.                                                                                                                                                                                                                                                                                                                                                                                          4.2\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co by m\u011bla obsahovat z\u00e1lo\u017eka „Kontakt“ na firemn\u00edm webu","item":"https:\/\/www.etre.cz\/co-by-mela-obsahovat-zalozka-kontakt-na-firemnim-webu\/#breadcrumbitem"}]}]